Continuous localization: Why you shouldn’t wait with localization until the end of the production cycle
In the localization universe, we now use the term continuous localization (CL) for the implementation of tools and processes built to facilitate a constant flow of communication between all the stakeholders adapting a product for success abroad. So what are the elements that a company must have in place to conquer global growth in an agile way?
Earning localization managers a seat at the strategy table
Big business is increasingly reliant on globalization for growth, and there’s only one way to reach new markets: making the product accessible to new cultures and languages. Given localization’s increased importance, however, how can localization managers earn a seat at the strategy table and due recognition?
Top-10 details to include in the ideal transcreation brief
As businesses become more globally aware, the world of transcreation continues to blossom. To successfully reach an audience abroad, a message often needs more than just translation, it needs to be geo-adapted to the target audience while maintaining its original intent, style, tone, and context.
Netflix expands translations on Global Accessibility Awareness Day
Netflix is making it easier for everyone to enjoy its content — on Global Accessibility Awareness Day, no less. Heather Dowdy, the company’s director of product accessibility, announced a major plan to expand its audio description and subtitle translations for customers who are blind, deaf, or hard of hearing.
HelloTranslate launches, bringing new approach to translation
Rikkert Engels, owner of data migration platform Xillio, is jumping into the translation space with the launch of HelloTranslate. Available immediately, HelloTranslate brings a new solution for both clients and LSPs.
What are the most important African languages in emerging markets?
Roughly 30% of the world’s languages are spoken in Africa. The continent has an estimated 2,000 languages from over 3,000 tribes and 55 countries. But what are the African languages widely spoken in the top-10 investment prospects?
Toppan President Christophe Djaouani Talks TranslateMedia Acquisition
Toppan Digital Language is among the most recent companies to expand with the acquisition of TranslateMedia, announced this Tuesday. For Christophe Djaouani, Toppan president, the company was an early standout as a great complement to their existing business.
Private equity firm eyes RWS takeover
Confirmation that private equity firm Baring Private Equity Asia Fund VIII (BPEA) is eyeing a takeover of translation and localization juggernaut RWS sent the stock market into a tizzy Thursday.
Ten more mistakes to avoid in localization
Helping customers avoid these mistakes is no small matter — it wins loyalty and trust. Since there are no shortage of errors that can trip up any work project, here are ten more mistakes to avoid in localization.