Imagine tuning in to your favorite radio show: the host’s voice sets the tone, the guests bring their energy, and suddenly you feel like you’re part of the conversation. That’s exactly what happens in the February 11, 2025 episode of Localization Today. Host Eddie Arrieta welcomes two guests who started out as translators and teachers but now stand at the forefront of AI in language services: Marina Pantcheva of RWS and Belén Agulló García of Terra Localizations. From the first exchange, their enthusiasm is contagious—curiosity, storytelling, and a dash of debate woven into a discussion that feels as personal as it is visionary.
👉 Don’t just read about it—tune in. You can listen to Charting New Territory: AI Innovation in Language Services right here.
From Translation to Transformation
The episode traces how both Marina and Belén made the leap from traditional translation into the fast-moving world of AI. Marina explains how her years teaching languages prepared her to lead RWS’s Linguistic AI Services, where she sees artificial intelligence not as a threat but as a puzzle—something that can simplify workflows, speed up delivery, and even make the process more enjoyable.
Belén’s journey is different but just as compelling: her career has always lived between academia and creativity, from video games to virtual reality to immersive storytelling. Today, she helps companies experiment with AI while making sure the human voice never gets lost.
The Human Edge in AI
What emerges is a candid reflection on how technology and people can work side by side. AI can take on the repetitive tasks, but only humans can bring the nuance, empathy, and storytelling that truly connect across languages. For both Marina and Belén, the message to translators is clear: this is not a time to retreat, but a moment to lead. Stay curious, stay creative, and remember that the real future of localization isn’t machines versus humans—it’s machines and humans, amplifying each other.
Want more conversations like this one? Discover other episodes of Localization Today on Spotify, Apple Podcasts, or directly at Localization Today online.
