Resources for Mobile App Developers' Translation Planning

I was reading a Techcrunch article called the Number of Mobile Devices Will Exceed World’s Population by 2012. All very interesting stuff that I would encourage you to read. However, I was little underwhelmed by the article’s title claim as I thought we were already there (there are more phones than people in Ireland, for example). As for only 8% of the population carrying more than one device in 2011, well …  (I have three iPhones, one iPad, one Kindle Fire,  one Google Nexus S, and one Blackberry curve alone).

Against this backdrop of global mobile expansion, I wondered about a good source of information about the global usage of mobile apps. I found out about one: App Annie.

Check out this superb App Annie infographic called The Rise of the Planet of the Apps, and the country-based charts on what apps (paid and free) are popular in app stores.

Just iOS now for the charts, but they tell me Android figures are coming. Can’t wait, as Android is sure to make an even bigger  impact globally, and especially in developing regions too.

App Annie: a great resource for planning your global mobile app strategy. Know those markets people!

Ultan Ó Broin
Ultan Ó Broin (@localization), is an independent UX consultant. With three decades of UX and L10n experience and outreach, he specializes in helping people ensure their global digital transformation makes sense culturally and also reflects how users behave locally. Any views expressed are his own. Especially the ones you agree with.


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