Tag: globalization
Careful globalization navigation
Besides effectively reaching your target audience when successfully localizing your content, what legal, licensing and political conflicts may be triggered? Consider timing, the human element and investigate country-specific regulations around use of language when going global.
Things Are Looking Black For Boring Fridays Worldwide
"Sir, – Does Ireland have to still mimic everything the Americans do? We now have tiresome “Black Friday” retail promotions everywhere in Ireland."
A letter...
The Art of Global Brand Localization: Ain’t No McJob*
The McDonalds McMór (mór means big or great in Gaeilge ) burger's introduction in Ireland has fallen foul of the local Food Safety Authority. It just wasn't artisan enough for...
Is Your Development Relations Effort Global?
Just back from a very successful visit to Beijing and Singapore where I delivered PaaS for SaaS enablement to local Oracle partners.
Oracle Applications User Experience partner enablement is...
Visual Design of UIs Worldwide: Favorite Readings
Visual design of the user interface (UI) is an integral part of delivering a great user experience, be it for consumers, enterprise workers, or...
Where Will The Next 10 Million Apps Come From? BRIC to MIST
Picked up on this super preso from Joe McCann (@joemccann) at the PhoneGap Day EU 2012.
How To Enter Emerging Markets: Mobile
All I can say...