Tag: globalization

How To Scale Your Personalization Strategy & Go Global

Businesses of all shapes and sizes make major personalization blunders on a regular basis. Although the spread and advancement of the internet has made large-scale personalization easier from a technical standpoint, it hasn’t made it that much simpler. It still takes a lot of thought, research and careful execution. Whether you’re looking to sell products...

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In the future, smart homes will differ from country to country

Soon anything that connects to the internet will become ‘intelligent’. Integration of these technologies vastly differs across the world, cultural preferences and different prioritization all shape which smart home technologies we'll adopt in our homes. Smart home localization is already happening.

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Reaching a global audience to maximize your startup’s potential

The pace of globalization is quickening. Startups today have a wider audience at their fingertips than ever before. Technology can help with this, and the next issue of MultiLingual, on startups, will cover this when it goes live in a few days.

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Careful globalization navigation

Besides effectively reaching your target audience when successfully localizing your content, what legal, licensing and political conflicts may be triggered? Consider timing, the human element and investigate country-specific regulations around use of language when going global.

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Things Are Looking Black For Boring Fridays Worldwide

“Sir, – Does Ireland have to still mimic everything the Americans do? We now have tiresome “Black Friday” retail promotions everywhere in Ireland.” A letter in the Irish Times of Friday, 25-November-2016 caught my eye. The correspondent explained what this “Black Friday” is, by way of her frustration: “The Black Friday retail tradition is, of course, the...

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The Art of Global Brand Localization: Ain't No McJob*

The McDonalds McMór (mór means big or great in Gaeilge ) burger’s introduction in Ireland has fallen foul of the local Food Safety Authority. It just wasn’t artisan enough for us Irish. It’s a good example of how global branding decisions need to “go local” but also include all of the stakeholders concerned. Notwithstanding, other elements of the introduction featured a local, eh, flavor....

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Is Your Development Relations Effort Global?

Just back from a very successful visit to Beijing and Singapore where I delivered PaaS for SaaS enablement to local Oracle partners. Oracle Applications User Experience partner enablement is worldwide, sure. We couldn’t live up to our enablement commitments and bring real software solutions to life in the cloud if we didn’t have an internationalized technology toolkit for partners too. Thanks...

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Where Will The Next 10 Million Apps Come From? BRIC to MIST

Picked up on this super preso from Joe McCann (@joemccann) at the PhoneGap Day EU 2012. How To Enter Emerging Markets: Mobile All I can say is: “Wow. What an opportunity!” Lots of great information in Joe’s preso about the current and future globalization of mobile apps and where focus needs to be if you’re...

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