Where Will The Next 10 Million Apps Come From? BRIC to MIST

Picked up on this super preso from Joe McCann (@joemccann) at the PhoneGap Day EU 2012.

How To Enter Emerging Markets: Mobile

How To Enter Emerging Markets: Mobile.  Image reference from @joemccann acknowledged.
India: The purchasing power of people in the middle class is increasing rapidly, with huge potential to grow further. The highest percentage of mobile ownership is among the Indian middle class. (Source: TGI India via @joemccann)

All I can say is: “Wow. What an opportunity!” Lots of great information in Joe’s preso about the current and future globalization of mobile apps and where focus needs to be if you’re a maker of those apps.

It’s not just about BRIC (Brazil, Russia, India, and China). There’s MIST (Mexico, Indonesia, South Korea, and Turkey) too (yes, I know what Mist can translate as). Vital insight for mobile developers and globalization fanboys everywhere. You really need to know your markets.

Said it before, but these developer events are the kind of conferences that the translation industry needs to be attending and the type of audience that it needs to engage with, instead of talking to itself.

Worth checking out too is this article: The Mobile Browser Dominates in Emerging Markets. Mobile and Cloud wedge again.

Ultan Ó Broin
Ultan Ó Broin (@localization), is an independent UX consultant. With three decades of UX and L10n experience and outreach, he specializes in helping people ensure their global digital transformation makes sense culturally and also reflects how users behave locally. Any views expressed are his own. Especially the ones you agree with.


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