All I can say is: “Wow. What an opportunity!” Lots of great information in Joe’s preso about the current and future globalization of mobile apps and where focus needs to be if you’re a maker of those apps.
It’s not just about BRIC (Brazil, Russia, India, and China). There’s MIST (Mexico, Indonesia, South Korea, and Turkey) too (yes, I know what Mist can translate as). Vital insight for mobile developers and globalization fanboys everywhere. You really need to know your markets.
Said it before, but these developer events are the kind of conferences that the translation industry needs to be attending and the type of audience that it needs to engage with, instead of talking to itself.
Worth checking out too is this article: The Mobile Browser Dominates in Emerging Markets. Mobile and Cloud wedge again.