Tag: localization

The Art of Global Brand Localization: Ain't No McJob*

The McDonalds McMór (mór means big or great in Gaeilge ) burger’s introduction in Ireland has fallen foul of the local Food Safety Authority. It just wasn’t artisan enough for us Irish. It’s a good example of how global branding decisions need to “go local” but also include all of the stakeholders concerned. Notwithstanding, other elements of the introduction featured a local, eh, flavor....

READ MORE...

Going Native: Chinese Mobile UX

Shout out for a great article by Dan Grover (@dangrover), writing about Chinese mobile app user interface trends. Dan relocated from San Francisco to China, and used this move to document and share some great insights into Chinese user experience that are invaluable for localization too. Check out the examples. I love the sections on how discovery is...

READ MORE...

Sport and Localization: I'll Run With That

I’ve just completed the Florence Marathon 2014, or La Maratona Di Firenze, if you prefer. A fairly respectable time for my little legs. It’s not my first marathon, but it was my first in Italy. Again, moving around the world as I do, a personal event offered me some nice insights into how local culture reshapes...

READ MORE...

Über? An Unterwhelming Understanding of Local Markets?

Uber has been banned in Berlin. Perhaps the offering should have used an umlaut (Über) to get across the idea of a superior user experience to locals (or at least to Heavy Metal fans), but that wouldn’t have solved the problem here. I use Uber all the time to get around San Francisco, and I love it. However,...

READ MORE...

Silicon Valley and Localization: The Movie

Well…. almost. It’s a great video of a recent International Multilingual User Group (IMUG) meetup in Silicon Valley on the topic of Localization at Startups. Localization at Startups :: IMUG 2014.04.17 A hot and popular topic, and one I’d love to see covered in other locales, too. Seems the Valley can’t get enough of this...

READ MORE...

The Localizer's Best Friend: t()

I’m always on the lookout for software development solutions that are smart, disruptive, novel, and that challenge assumptions to solve a business problem. I recently attended an SF Globalization meetup event in San Francisco hosted by Airbnb. There, I saw localization (and UX) convention stood on its head by something anyone working in developer relations...

READ MORE...

Localization Unconference – Canadian Edition

Oleksandr Pysaryuk (@alexpysaryuk) shares the insights on the organization, takeaways, and people from the Localization Unconference in Toronto. And what might be next… On a chilly Ontario morning of January 23, Achievers office in Liberty Village in Toronto welcomed 43 localization enthusiasts to the first ever Localization Unconference in Canada. The rules were no prepared...

READ MORE...

Working Out Context in the Enterprise: Localize That!

I just came across an interesting terminology issue for enterprise applications’ user experience and localization, generally. What should we call the people in an organization who do the work of the business and rely on software to help them do so? Take the English language term worker appearing in a software application’s user interface (UI)....

READ MORE...

How DO Startups "DO" Localization?

I asked the audience after my coffee, context and crapplications talk to the International Multilingual User Group  (IMUG) in San Jose, California recently, if anyone had any insights into how the booming startup scene in San Francisco and Silicon Valley approached the localization of products and services. The “how” and “why” of startup L10n, if you...

READ MORE...

Secured By miniOrange