The GenAI in Localization 2025 Conference & Workshops returns on December 3–5, bringing together global experts from Big Tech, e-commerce, and AI to explore how artificial intelligence is transforming multilingual content, workflows, and localization leadership. 

Following a May conference edition with 900 live attendees and over 50,000 on-demand viewers, the December conference, organized by Konstantin Dranch and Kate Vostokova of CustomMT, offers three days of learning, discussion, and innovation — all online and open to a worldwide audience.

What You’ll Learn

This conference edition dives into the core areas defining AI adoption in localization — from architecture to leadership. The program will blend technical, operational, and strategic insights to help professionals make AI work in practice.

• TMS of Tomorrow: How translation management systems integrate AI into workflows — from terminology to quality estimation.
• Multilingual Models: Building and using models that support multiple languages, data generation, and fine-tuning.
• Next-Gen Language Teams: Leading change, governing multilingual programs, and shaping organizational narratives.
• Implementing AI: Engineering prompts, building in-house tools, and developing localization applications.

Who this is For

• Localization program managers
• Localization engineers
• AI researchers and developers

Agenda Highlights

• Big Tech talks from Google Cloud AI, AWS, and Cohere on AI’s impact on automation and multilingual content.
• Keynote: Linas Beliūnas, fintech strategist and AI advocate
• Workshops: Language Data and Localization Agents with Copilot — hands-on, practical sessions.
• Innovation Showcase hosted by Jourik Ciesielski and Dave Ruane, featuring 12+ live demos of new GenAI tools.
• E-commerce localization panel with Walmart (US), Allegro (Europe), Alibaba (China), and Trendyol (Turkey/Middle East).
• Human-centered sessions by Marina Pantcheva and Eric Silberstein.

Speakers 2025

A diverse roster of 17 global experts will lead sessions, panels, and workshops, including:

Tanay Chowdhury (AWS) • Eric Silberstein (Klaviyo) • Kelly Marchisio (Cohere) • Maria Sukhareva (Siemens) • Bea Verdasco (Trendyol)  • Arpitha Shetty (Walmart) • Marina Pantcheva (RWS) • Michal Junczyk (Allegro) • Vladimír Zdanov (Alibaba) • Marta Nieto (Preply / Women in Localization) • Jennifer Vela Valido (Spotify / Women in Localization) • Bartłomiej Piątkiewicz(Ten Square Games) • Gema Ramirez-Sanchez (Prompsit Language Engineering) • Fabiano Cid (Powerling) and many others.

Event Format

• December 3 – Free Conference Day: Live-streamed keynotes and panels open to all.
• December 4–5 – Full Conference Experience: Paid workshops, case studies, and networking in smaller, interactive sessions via Whova.

More information regarding conference tickets, please visit: https://custom.mt/genai-in-localization/