Tag: localization

What Localization Can Learn From Dolphins in Asia

Quite a lot actually! In this case, it’s not  Flipper you need to chatter with, but read the great user experience-driven article featuring Dolphin Browser VP of Business Development, Edith Yeung. Edith tells us that it’s “culturalization”, and not just “localization” (as we know it), that is the secret sauce to succeeding in new markets....

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Localization Unconference Silicon Valley 2013: Video is the New Document for L10n

Attended the Localization Unconference last week at the Salesforce offices in San Mateo, California. What a blast! About 120 attendees in all, a wide range of topics, and much style and flair in evidence made it a great day. I’ve been absent from the Silicon Valley event for a while, and it was a thrill...

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Programming and Programmer Languages: Beyond "Hello World"?

Interesting discussion (of old) on the StackExchange blog podcast about coding in other natural languages. Other than English, that is. So,should programming languages should be localized or not? The podcast mentions the case of Microsoft Excel’s Visual Basic for Applications (VBA) language, which was localized from US English (the source/target paradigm framing the discussion is...

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Wo Ist Mein Handy? Knowing the German Mobile User

Apparently, whether you say cell phone or smart phone is a giveaway about your age in the US (heavens forbid what clipping the thing to your belt says about you). I’ve been spending a lot of time in Germany recently, so I decided to find out what Germans call their mobile phones. Without a doubt,...

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The Dublin Windows Phone Code Camp: A Localization Debrief

I attended the Windows Phone (WP) code camp at Microsoft in Dublin, an event organized by the Microsoft Ireland Development and Platform Evangelism (DPE) team and Dublin ALT.NET. One of the great things about my interests profile is that I get to cover user experience (UX), developer relations, localization, and a bunch of other cool stuff, all...

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Localization Services Industry: Does It Scale Down?

I visited Macworld 2011 in San Francisco. The event was dominated by mobile apps for iPhone and iPad and accessories (there was some stuff about music and television too). It was clear to me that the barriers to innovation in the mobile space are now very low, and apps can be developed easily by individuals...

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Mobile Apps Localization, Irish Style, Apple Style

You don't need professional linguists to bring your mobile app to the international market. You need a service to help you reach interested translators. Let the user decide.

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