Tag: Marketing
The Future of the Localization Industry
Digital transformation is now front and center as we’re living in a digital-first universe. The shift has forced companies to reevaluate their business practices and finally prioritize digital marketing strategies.
Five advantages of using marketing localization for your business
Marketers are often plagued with a dilemma when reaching out to a new market: to standardize or to localize? There are disadvantages and advantages on both sides, but when reaching out to a new market, it’s actually more advantageous for marketers to choose localization.
“Top” advertisements generate top dollar for companies — in fines
China’s state news agency, Xinhua, released two updated style guides on the tail of China’s 2015 advertising law overhaul. Faced with these new regulations, foreign companies have experienced increased difficulties in the last few years when promoting products in the PRC.
Transcreation: Critical for global success
When Puma created a campaign modeling the United Arab Emirates national flag, the negative reaction ran so deep the company pulled the entire line...
Global Branding and those “Minority” Languages: Business Benefits
Superb article in the UK's Guardian newspaper about the business benefits of branding using what are often snottily referred to as "minority" languages: Basque, Cornish, Irish, Welsh,...