Tag: Marketing
Richard Brooks
"To be featured in this list of distinguished professionals is a personal honor and a powerful reaffirmation of my dedication to this dynamic field."
Negotiating Deals in the Localization Industry
As many businesses are allocating their budgets for the upcoming year, six sales specialists share their advice for closing deals in the language industry space — measuring success, personalization, and knowing the client’s perspective can go a long way.
Why Differentiation Is So Hard
Language service providers often use the same tone of voice, describe their similar services in the same way, and list the same differentiators. Densmer and Moore share their tips on how to stand out amongst the competition by highlighting your company’s mission, personality, and points of difference.
Rebrandly expands global reach with new executive appointments
SAN FRANCISCO — Today, Rebrandly, the market-leading provider of link management solutions, announced it had appointed two new members to its global executive team...
The future of branding (for LSPs)
The Dec. 6 edition of The New York Times was bought in its entirety by General Electric (GE) in a first-ever bid to rethink...
Language Services: Possibly the best kept secret across industries
Whether you've given it a lot of thought or none at all — whether you've invested in content marketing or refrained from investment altogether — content marketing matters in language services, and here's why.
Unbabel Report Outlines “Native Language Effect” among Consumers
Unbabel, a San Francisco-based language operations platform, has released the results of its 2021 Global Multilingual Customer Experience Report, which breaks down the results...
Why Language Service Experts Need to Think Twice Before Saying Localization is Best when Unnoticed
A common saying in the language industry is that localization is best when it goes unnoticed. This reflects important lessons learned from the many...
“Lara” wins bronze at the New York Film Advertising Awards
“Lara” is the first film in Translated's history: it could be defined as a fully-fledged short film rather than just a commercial. The Italian...