Tag: Marketing
The Language Bias in AI Search Is Costing You Rankings
AI search often defaults to English sources even for non-English queries, making local companies invisible. To gain AI search visibility, localization must shift from translation to content intelligence, ensuring its local authority.
To Translate or Not to Translate? When to Leave a Word in the Source Language
The author discusses the localization challenge of whether to translate technical English terms into the target audience language or leave them as is. Stakeholders are divided, but the decision must center on the target audience's English proficiency and their perception of English use.
Beyond the Marketing: Examining the Translation Capabilities of GPT-Translate and Gemini 3 Pro
A closer look at two new AI translation offerings from Big Tech reveals how performance claims are hard to verify — and why that matters for anyone working with the technology.
Why AI-Generated Audiobooks Are the Fast Food of Literature
The author argues that AI voices, in no matter the language, are sorry substitutes for humans when it comes to narrating audiobooks — asserting that they pose a threat to the future of literature.
The Language of Story
Global brand storytelling lies at the intersection of linguistics, cultural anthropology, and marketing strategy. Success requires more than just good translation; it demands a deep understanding of how languages shape perception and how stories resonate across cultural boundaries.
Translation at the Center
The author presents her research on service diversification in the marketing translation sector and proposes a new differentiation model based on a broader definition of translation that clearly encompasses related services.
Translation Reimagined With Hyper-Personalized Multilingual Content
Instead of merely translating sentences, multilingual content generation uses AI prompts to craft content that resonates with audiences as if it originated within their linguistic and cultural framework.
Lionbridge Wins Bronze Stevie® Award for Branded Content Campaign of the Year
Lionbridge designed and executed the Patient Outcomes Campaign to address the challenges faced by customers in recruiting diverse patients, obtaining informed consent, and enhancing patient-centricity in clinical trials.
Behind the Booth: Tips for mastering the art of exhibitions
Exhibitions offer a unique opportunity for businesses to create lasting impressions, transforming casual interest into tangible value. They allow you to engage face to face with existing clients and potential leads, showcase products, and build strong relationships.