Tag: Marketing
The future of branding (for LSPs)
The Dec. 6 edition of The New York Times was bought in its entirety by General Electric (GE) in a first-ever bid to rethink...
Language Services: Possibly the best kept secret across industries
Whether you've given it a lot of thought or none at all — whether you've invested in content marketing or refrained from investment altogether — content marketing matters in language services, and here's why.
Unbabel Report Outlines “Native Language Effect” among Consumers
Unbabel, a San Francisco-based language operations platform, has released the results of its 2021 Global Multilingual Customer Experience Report, which breaks down the results...
Why Language Service Experts Need to Think Twice Before Saying Localization...
A common saying in the language industry is that localization is best when it goes unnoticed. This reflects important lessons learned from the many...
“Lara” wins bronze at the New York Film Advertising Awards
“Lara” is the first film in Translated's history: it could be defined as a fully-fledged short film rather than just a commercial. The Italian...
Five advantages of using marketing localization for your business
Marketers are often plagued with a dilemma when reaching out to a new market: to standardize or to localize? There are disadvantages and advantages on both sides, but when reaching out to a new market, it’s actually more advantageous for marketers to choose localization.
“Top” advertisements generate top dollar for companies — in fines
China’s state news agency, Xinhua, released two updated style guides on the tail of China’s 2015 advertising law overhaul. Faced with these new regulations, foreign companies have experienced increased difficulties in the last few years when promoting products in the PRC.
Transcreation: Critical for global success
When Puma created a campaign modeling the United Arab Emirates national flag, the negative reaction ran so deep the company pulled the entire line...
Global Branding and those “Minority” Languages: Business Benefits
Superb article in the UK's Guardian newspaper about the business benefits of branding using what are often snottily referred to as "minority" languages: Basque, Cornish, Irish, Welsh,...