Marketing
Press Release
Lionbridge Wins Bronze Stevie® Award for Branded Content Campaign of the Year
Lionbridge designed and executed the Patient Outcomes Campaign to address the challenges faced by customers in recruiting diverse patients, obtaining informed consent, and enhancing patient-centricity in clinical trials.
Business
Behind the Booth: Tips for mastering the art of exhibitions
Exhibitions offer a unique opportunity for businesses to create lasting impressions, transforming casual interest into tangible value. They allow you to engage face to face with existing clients and potential leads, showcase products, and build strong relationships.
Richard Brooks
"To be featured in this list of distinguished professionals is a personal honor and a powerful reaffirmation of my dedication to this dynamic field."
Negotiating Deals in the Localization Industry
As many businesses are allocating their budgets for the upcoming year, six sales specialists share their advice for closing deals in the language industry space — measuring success, personalization, and knowing the client’s perspective can go a long way.
Why Differentiation Is So Hard
By Lee Densmer and Mimi Moore
Practitioners and clients alike note that many LSPs sound the same. They use the same tone of voice, describe their similar services in the same way, and list the same differentiators. Densmer and Moore share their tips on how to stand out amongst the competition by highlighting your company’s mission, personality, and points of difference.
Press Release
Rebrandly expands global reach with new executive appointments
SAN FRANCISCO — Today, Rebrandly, the market-leading provider of link management solutions, announced it had appointed two new members to its global executive team...
Business
The future of branding (for LSPs)
The Dec. 6 edition of The New York Times was bought in its entirety by General Electric (GE) in a first-ever bid to rethink...
Sponsored
Language Services: Possibly the best kept secret across industries
Whether you've given it a lot of thought or none at all — whether you've invested in content marketing or refrained from investment altogether — content marketing matters in language services, and here's why.
Business
Unbabel Report Outlines “Native Language Effect” among Consumers
Unbabel, a San Francisco-based language operations platform, has released the results of its 2021 Global Multilingual Customer Experience Report, which breaks down the results...
