I joined my son (aged 13) for breakfast and asked him if he knew the Irish for "cereal". Officially, the term would be "gránach bricfeasta" or similar, but he simply said, "calóga" (which basically means "flakes"). But I immediately thought he said "Cellógga", my Dublin urban Irish ear already tuned into expecting to hear brand names and slang as terminology.
Tag: translation
Multimedia synonyms explored
A lot has happened in translation in the last few years, including significant advances in multimedia translation. A quick search resulted in a whole list of neologisms corresponding to new techniques and approaches in translation. The term surtitle in particular is a neo-formation coined following the same pattern as its cognate word subtitle.
How ISO relates to LSPs
ISO (International Organization for Standardization) was founded with the aim of answering a fundamental question: “what’s the best way of doing this?”
Localization Unconference: The First 10 Years
The event is still going strong and is now worldwide; organized by and attended by those interested in localization and related-areas of our industry who want to meet and make connections through the discussion of hot topics or things that normally don’t get on the regular conference circuit agenda.
Eight tips to become the ideal translator
Professional translators are facing increasing competition, from each other and from emerging technology that threatens to replace them. Forging long-lasting and financially beneficial relationships with localization project managers and language services providers is key to survival. Becoming the ideal translator is possible with greater communication, attention to detail, professionalism, and being proactive.
Careful globalization navigation
Besides effectively reaching your target audience when successfully localizing your content, what legal, licensing and political conflicts may be triggered? Consider timing, the human element and investigate country-specific regulations around use of language when going global.
Things Are Looking Black For Boring Fridays Worldwide
“Sir, – Does Ireland have to still mimic everything the Americans do? We now have tiresome “Black Friday” retail promotions everywhere in Ireland.” A letter in the Irish Times of Friday, 25-November-2016 caught my eye. The correspondent explained what this “Black Friday” is, by way of her frustration: “The Black Friday retail tradition is, of course, the...
Smartling: Developing the Cloud Translation Experience
After meself and himself of Smartling met at the Websummit, I wanted to look at a forthcoming Smartling self-service offering suitable for software developers. When Jack Welde (@jwelde) (i.e., himself) gave me the nod, I got to it, taking the opportunity to reflect on the developer experience and enterprise translation, generally. Offering translation “as a...
Localization Unconference – Canadian Edition
Oleksandr Pysaryuk (@alexpysaryuk) shares the insights on the organization, takeaways, and people from the Localization Unconference in Toronto. And what might be next… On a chilly Ontario morning of January 23, Achievers office in Liberty Village in Toronto welcomed 43 localization enthusiasts to the first ever Localization Unconference in Canada. The rules were no prepared...
Resources for Mobile App Developers' Translation Planning
I was reading a Techcrunch article called the Number of Mobile Devices Will Exceed World’s Population by 2012. All very interesting stuff that I would encourage you to read. However, I was little underwhelmed by the article’s title claim as I thought we were already there (there are more phones than people in Ireland, for...