Terra has announced the promotion of Belén Agulló García to Chief Innovation Officer, effective June 8, 2026. The newly created role recognizes her instrumental contribution to the company’s ongoing evolution from a traditional language service provider into a global content solutions partner.

Over the past year and a half, Agulló García has led innovation initiatives across teams as Executive Consultant of Innovation, helping Terra adapt to a rapidly changing industry shaped by AI, automation, and increasingly complex global content ecosystems. Her work has focused not only on implementing technology, but on ensuring those solutions meaningfully improve workflows, scalability, and the experience of the people behind the process.

As Terra expands its consultancy-driven approach, the company has been working closely with clients in industries such as healthcare and video games to streamline multilingual content operations, improve data governance, and build more scalable workflows. Agulló García has also collaborated closely with Terra’s Business Intelligence team to research emerging technologies and develop strategic tools for clients, including the company’s ROI Calculator initiative for video game clients.

“Belén has played an invaluable role in helping Terra rethink what innovation should look like in our industry,” said Marina Ilari, CEO of Terra. “She brings a rare combination of strategic vision, operational understanding, and human-centered thinking. Her leadership has helped us build solutions that address the real challenges our clients face today.” 

“Innovation only matters when it serves the people using the process,” said Agulló García. “Technology should create clarity and efficiency, not burnout. Our goal is to help clients build smarter, more sustainable content ecosystems that can scale with confidence.”

About Terra

Terra is a global language services provider with teams across the US, Spain, and Brazil. The company delivers translation, localization, and culturally aligned content through a diverse, multilingual staff, emphasizing quality, collaboration, and personalized service for clients across industries.