The Translation People appoints Svenja Müller as Sales Director

The Translation People has appointed Svenja Müller as its new Sales Director, continuing its ambitious five-year growth strategy. 

Müller has spent more than 16 years in the translation industry across a variety of positions for market-leading firms. In 2007, she joined the German operation of TransPerfect, the world’s largest provider of language and technology solutions, progressing to the role of Director of Business Development. 

After her move to the UK in 2010, she joined Translate Plus, a start-up business that she helped to grow into one of the top 100 translation providers in the world. A member of the company’s executive board, she also played an integral part in the acquisition of Translate Plus through Publicis Groupe’s production platform Prodigious in 2017. In her role as Global Growth Director, she was responsible for developing and executing the organization’s growth strategy for multimedia and commercial customers across different media, further supporting the integration of Translate Plus into Publicis Groupe. 

Müller has now joined Cheadle Hulme-based The Translation People, with the primary goal of increasing the company’s market share in its core markets through organic growth and acquisition. The Translation People has five offices across the UK as well as in Munich, Bonn, Paris, and Boston, and is undertaking a buy-and-build strategy to at least triple in size by 2028, following recent financial backing from private equity firm, Mobeus.

Speaking of her appointment, Müller said: “The Translation People is entering a new era, with private equity backing and strong ambitions for growth. We’re going to achieve this by providing lean and scalable language solutions for both SMEs and enterprise clients that will provide us with the necessary agility to respond to changing market conditions and advancements in technology. 

“In the short time I’ve been with the company, what’s immediately apparent is that it’s an organization that has people at its heart. AI is advancing rapidly, and we are well-positioned to guide our clients through this period of change, adding human value where it is most needed whilst embracing new technologies to streamline multilingual content production.” 

Jasmin Schneider, Managing Director of The Translation People, said: “Svenja’s experience in the industry speaks for itself. Not only is she aligned with the core markets we operate in and see potential for future opportunities, but she has played a key role in the exponential growth of some of the biggest players in our market. We’re pleased to have such an asset in our team and look forward to utilizing her insight and knowledge of what is an ever-changing market.”

MultiLingual Staff
MultiLingual creates go-to news and resources for language industry professionals.

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