Translated unleashes full GPT-4 potential for businesses operating in languages other than English

ROME, Jun 5, 2023 — In a significant breakthrough for generative AI and content creation, Translated, a leader in AI-enabled language solutions, is proud to introduce its innovative language model T-LM (Translated Language Model). T-LM will help unlock the full potential of OpenAI’s GPT-4 for businesses around the world. It provides companies with a cost-effective solution to create and restructure content in 200 languages, bridging the performance gap between GPT-4 in English and non-English languages.

Until now, GPT’s impressive performance has been a privilege of the English-speaking world. Companies operating in languages other than English have often found their performance lagging behind that of GPT models from several years ago, with some languages trailing by as much as three years. For these companies, the performance gap in understanding, generating, and restructuring content was an ongoing challenge that often prevented them from taking full advantage of generative AI. Additionally, using GPT-4 in non-English languages can cost up to 15 times more (see attached charts). Translated’s T-LM service integrates the company’s award-winning adaptive machine translation (MT) with OpenAI’s GPT-4 to bring advanced generative AI capabilities to every business in the languages spoken by 95% of the world’s population.

Marco Trombetti, CEO of Translated, expressed his excitement about the project: “The predominance of English in generative AI is creating an unfair competitive advantage. With T-LM, we’re democratizing access to this innovative technology, enhancing efficiencies and preserving competitiveness for businesses operating in languages other than English worldwide.”

The disparity in GPT-4’s performance between English and other languages arises from the predominance of English-centric sources – such as the Common Crawl dataset and Wikipedia – in training data, leading to inferior outcomes in non-English languages. T-LM addresses this disparity by translating the initial prompt from the source language to English and then back to the user’s language using a specialized model. This approach also lowers the cost of using GPT-4 in languages other than English, since the pricing model is based on text segmentation (tokenization) that is optimized for English.

Use cases for T-LM include assisting global content creation teams in content creation, enhancing multilingual customer support, and facilitating the creation of user-generated content for global platforms.

T-LM is available now through API. More information on the service can be found at translatedlabs.com/gpt.

With T-LM, Translated is underlining its commitment to allow everyone to understand and be understood in their own language and to further collaboration with OpenAI in its pursuit of this mission.

About Translated

Translated is a leading language services provider and pioneer of artificial intelligence to support professional translators. Rated by IDC as the world leader in machine translation (IDC MarketScape 2022), the company was established in 1999 by linguist Isabelle Andrieu and computer scientist Marco Trombetti to allow everyone to understand and be understood in their own language. In pursuit of its mission, Translated relies on a symbiotic combination of human creativity and machine intelligence, using 300,000+ vetted, native-speaking professional translators combined with an award-winning and patented context-adaptive machine translation engine, ModernMT. Translated provides fast, consistent, high-quality translations to 240,000+ clients in 200 languages and over 40 areas of expertise.

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