Wikipedia, Google and Airbnb named Best Global Websites of 2023 in Byte Level report

(Ashland, OR — February 25, 2023) —  Wikipedia was named the best global website, according to the latest edition of The Web Globalization Report Card by Byte Level Research, followed by Google and Airbnb.

“At more than 300 languages, Wikipedia demonstrates that the internet may connect computers, but language connects people,” said report author John Yunker. 

For 2023, Byte Level Research studied the websites of the 150 leading global brands across 13 industries. Websites were scored according to languages supported, global navigation, global and mobile website design, and localization. 

Notable highlights include:

  • As a group, these 25 websites support an average of 58 languages, nearly twice the average number of languages supported by all 150 websites. Most websites support fewer than 10 languages.
  • Companies like Bosch, Philips, Hitachi, and ABB demonstrate that you can leverage global design templates to efficiently serve a mix of audiences around the world.  
  • Two of the top 3 sites — Google and Airbnb — have been early adopters of machine translation software. The rise of automated translation will vastly expand content available to users around the world.


About the 2023 Web Globalization Report Card

Founded in 2000, Byte Level Research was the first company devoted to the art and science of web globalization. Byte Level Research benchmarks websites and mobile apps based on their global effectiveness — including languages, depth of local content, global consistency, and usability. 

The 2023 Web Globalization Report Card is the 19th edition of this report and is published alongside the Web Globalization Best Practices & Emerging Trends report.  Combined, these reports include a wealth of analysis, website case studies and recommendations.

Companies do not pay to be included in the Report Card, and all research is conducted by John Yunker; no work is outsourced. Companies that have purchased the Report Card over the years include Adobe, Cisco, FedEx, Sony, and Panasonic. 

Some companies have purchased the report for more than a decade, relying on it for both insights into emerging trends and a means of benchmarking their progress.

John Yunker, co-founder of Byte Level Research, is the author of the books Beyond Borders: Web Globalization Strategies and Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy (also available in Japanese).

To learn more, please visit


MultiLingual creates go-to news and resources for language industry professionals.

Weekly Digest

Subscribe to stay updated