Localization

How Well Do You Know Your Local User? Take A Walk (or Run) In Their Shoes

How well do you know the local market? What assumptions do you operate on? Well, take a look at this post “Design Time @ Run Time: Putting the Apple Watch Through Its Paces in Beijing” over on the Oracle AppsLab (@theappslab) blog. It’s a shoutout for the user experience practice of ethnography or doing user research...

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Going Native: Chinese Mobile UX

Shout out for a great article by Dan Grover (@dangrover), writing about Chinese mobile app user interface trends. Dan relocated from San Francisco to China, and used this move to document and share some great insights into Chinese user experience that are invaluable for localization too. Check out the examples. I love the sections on how discovery is...

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Sport and Localization: I'll Run With That

I’ve just completed the Florence Marathon 2014, or La Maratona Di Firenze, if you prefer. A fairly respectable time for my little legs. It’s not my first marathon, but it was my first in Italy. Again, moving around the world as I do, a personal event offered me some nice insights into how local culture reshapes...

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Über? An Unterwhelming Understanding of Local Markets?

Uber has been banned in Berlin. Perhaps the offering should have used an umlaut (Über) to get across the idea of a superior user experience to locals (or at least to Heavy Metal fans), but that wouldn’t have solved the problem here. I use Uber all the time to get around San Francisco, and I love it. However,...

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Number Isn't Up for Global Website ASCII URLs

Nice piece on NPR (U.S. National Public Radio) called Chinese Find Number URLs Easier Than Letters.  The piece has some interesting examples  from China about using numbers as homophones for well-known  Mandarin phrases because of lack of browser support. For example, McDonald’s China website address isn’t www.mcdonalds.cn, it’s actually www.4008-517-517.cn. “5-1-7” in Mandarin means something along...

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Localization: Culture and Context Cuts Both Ways

We often make the mistake of assuming that all source material intended for localization for a target country or region is in English and that conventions from the source locale content can be easily accommodated in localized versions. But, here’s an example from Nintendo to show the kind of problems that can arise when localizing...

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Localization Unconference – Canadian Edition

Oleksandr Pysaryuk (@alexpysaryuk) shares the insights on the organization, takeaways, and people from the Localization Unconference in Toronto. And what might be next… On a chilly Ontario morning of January 23, Achievers office in Liberty Village in Toronto welcomed 43 localization enthusiasts to the first ever Localization Unconference in Canada. The rules were no prepared...

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Working Out Context in the Enterprise: Localize That!

I just came across an interesting terminology issue for enterprise applications’ user experience and localization, generally. What should we call the people in an organization who do the work of the business and rely on software to help them do so? Take the English language term worker appearing in a software application’s user interface (UI)....

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Correct Youse of English: Your Personal Dialect Map is Here

Thought I was done with regional English? No chance. The Irish Times recently predicted that the phrase “you guys” will soon be accepted as the new second-person plural pronoun in English. As a native Dubliner, I am very familiar with such evolution, the locals already having adopted “youse” and “yiz” as replacements for the pronoun. As...

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Google Glass Exploration: A Global Heads Up

If you’re a fan of the cultural dimensions of information and communications technology and also into wearables, then you might like to play at being a Geert Hofstede or Edward T. Hall over the Holidays. Read and analyze the blog “Heads Up on Displays: Exploring Google Glass Globally” to satisfy your inner academic. You may even come...

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