May 28–30, 2025 – Virtual Event

Addressing the Industry’s AI Transformation Challenge

The localization industry is experiencing a fundamental shift as organizations increasingly adopt AI-powered solutions. Traditional localization roles are evolving rapidly, with job requirements moving from translation management toward AI strategy, evaluation, and prompt engineering. Many professionals find themselves asking whether there’s still a place for them in this fast-moving, AI-dominated landscape.

The GenAI in Localization conference directly addresses this challenge by providing both theoretical knowledge and practical skills to help localization professionals navigate the transformation and position themselves for emerging roles such as Inference Evaluation Manager, Multilingual AI Operations Lead, Localization Architect and others.

Conference Structure: Theory and Practice

Day 1 (May 28) – Conference Day (free to attend)

This day includes keynote presentations, panel discussions, practical sessions and networking.

Keynote speakers:

• João Graça (former Founding CTO of Unbabel)
  During his 11 years at Unbabel, Graça pioneered Language Operations (LangOps) and led teams that created open-source tools benefiting the broader AI ecosystem.

• Andriy Burkov (AI expert and author with 870,000+ newsletter subscribers)
  PhD in AI; author of The Hundred-Page Machine Learning Book and The Hundred-Page Language Models Book; and creator of the Artificial Intelligence Newsletter on LinkedIn.

Additional sessions feature professionals who have successfully transitioned from localization to AI roles, demonstrations of AI evaluation methods, and engineering best practices.

Conference speakers:
Nicolas Jadot (Trendyol), Paula Manzur (Booking.com), Marina Pantcheva (RWS), Hareesh Bahuleyan (Mozilla AI), Mariya Shmatova (Toloka AI), Micaela Kaplan (Human Signal), Alexandru Cristea Nechita (DATAmundi), Clara Ginovart (Side), Gabriel Fairman (Bureau Works)

The conference day is accessible to all professionals in the industry at no cost.

Days 2–3 (May 29–30) – Hands-on Workshops

For those seeking to develop practical implementation skills, two intensive workshop days focus on:

• AI Evaluation for Localization Managers (May 29): Performance metrics, annotation projects, and human evaluation approaches

• Prompt Engineering for Localization (May 30): Quality-checking chains, custom GPT implementation, and workflows with quality estimation

Workshops led by:
Mariya Shmatova (Toloka AI), Micaela Kaplan (Human Signal), Kelvin Wong (Flo Health), Sheree Zhang (Human Signal), Jourik Ciesielski (Yamagata Europe), Gema Ramirez-Sanchez (Prompsit), Dominik Wever (Promptitude), Elena Murgolo (Custom.MT), Mariapaola Dell’Orto (Creative Words), Craig Stewart (Phrase)

Use promo code Multilingual_Loc2AI and get 20 % off the regular price.
Regular price: €249
Your price with code: €199

Localization Teams from Global Companies to Attend Industry-Focused AI Conference

Over 600 localization professionals have already registered for the upcoming GenAI in Localization conference, including:

• Tech giants: Adobe, Meta, Amazon, HubSpot

• Mobility innovators: Uber, Glovo, Flo

• Gaming leaders: EA, Nintendo, Roblox

• Consumer brands: Coca-Cola, ASICS, Mango

And many others—will you join?

https://custom.mt/genai-in-localization/

About the Organizers

GenAI in Localization is organized by Custom.MT. The conference builds on the success of previous events including the ChatGPT in Localization and AI Hackathons.

Media Contact

Kate Vostokova
Conference Director, GenAI in Localization
marketing@custom.mt