RWS>ENLASO

What’s in a name? RWS has changed its name to ENLASO. Why? Well, it already had the most generic website URL in the business. The press release says:

The new corporate name, ENLASO, was created to convey the nature of the company’s enterprise language solutions, language experts, resources, and quality processes

Doing a quick google suggests that the only other instances of the enlaso string are found in…er Esperanto. Perhaps something to do with the root for allowing?

Andrew Joscelyne
European, a language technology industry watcher since Electric Word was first published, sometime journalist, consultant, market analyst and animateur of projects. Interested in technologies for augmenting human intellectual endeavour, multilingual méssage, the history of language machines, the future of translation, and the life of the digital mindset.

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