London 05 July 2022 – Talkwalker, the leading consumer intelligence platform has announced the launch of Talkwalker Forecasting, a new predictive analytics intelligence hub – an industry first in the consumer intelligence space.
Powered by Blue Silk™ Artificial Intelligence, Talkwalker Forecasting will revolutionise businesses and their brands by allowing them to foresee changes in consumer behaviour and identify new trends before they happen.
Its AI-powered predictive analytics and consumer intelligence capabilities will enable brands to predict how topics, trends and campaigns will change over 90 days. Organisations can now identify new and emerging trends in real time based on consumer behaviour predictions.
According to Talkwalker, this in turn will allow them to be more proactive and optimise their strategies not just based on current consumer trends, but on the trends of the future, and deliver products that consumers want, before they know they want them.
Jack Richards Marketing Manager UK & Nordics at Talkwalker says:
‘Talkwalker has been at the cutting edge of consumer intelligence innovation, being the first to introduce visual analytics and AI-powered sentiment analysis, now predictive consumer intelligence will be the next standard’
‘Talkwalker’sBlue Silk™ AI provides users with the latest consumer intelligence analytics, enabling cleaner data, and richer insights, with a solution tailored for each client.’
‘WIth a relentless focus on innovation, we can now not only offer best-in-class retrospective and real-time insights, but predictive analytics which help drive future strategy.’
Lokdeep Singh, Chief Product & Technology Officer at Talkwalker says: ‘Imagine how powerful your business would be if you already knew what will be trending next month. You’d be able to create more engaging campaigns, develop timely products that meet clients’ needs, and deliver more personalised customer experiences – and that’s just what Forecasting brings.’
‘It’s a game-changer that will help our clients when planning their business strategies, arming them with future insights based on past consumer trends. This is just the start of what we plan to do with predictive analytics.’
‘Our mission is to steer businesses toward making data-driven business decisions that’ll drive sales and revenue, based on the data of yesterday, today, and tomorrow, powered by our Blue Silk™ AI technology.’
Find out more about Forecasting, the consumer intelligence industry’s first predictive analytics intelligence hub here.