Translation

How experiential marketing is gaining momentum

Experiential marketing is a tactic that goes beyond promoting a brand’s products or services. In this form of marketing, the consumer doesn’t sit passively and listen to the marketer’s message like in the case of traditional TV, radio and newspaper ads. This kind of marketing involves engaging the target customers thoroughly and exciting their five senses.

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Nine multilingual SEO mistakes and how to avoid them

Building an international and multilingual presence online isn’t the easiest thing to do, and there are plenty of ways to mess up. That’s why it’s worth reviewing these nine common multilingual SEO errors that can trip up any company looking to expand abroad.

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Featuring translators into the new year

Translation, of course, is the life blood of global commerce and what we do. We acknowledge it, but don't always actually feature translators when we talk about globalization. However, Move the World with Words, a coffee table book featuring translators from around the world is out from Smartling, and I like that they've chosen to showcase these linguists in their brand strategy both online and offline.

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