If you should find yourself responsible for localization in a startup company, there are four things that you are likely to encounter...
Apparently my new favorite hobby on small airlines is to read their in-flight shopping catalogues — specifically what appear to be their worst and most amusing translations. I discovered this pastime a year ago, as some of you may remember. In this case, I was flying Aegean with a flightload of Greeks, nearly all of whom were engaged in loud conversation with someone behind them or across the aisle.
A lot has happened in translation in the last few years, including significant advances in multimedia translation. A quick search resulted in a whole list of neologisms corresponding to new techniques and approaches in translation. The term surtitle in particular is a neo-formation coined following the same pattern as its cognate word subtitle.
While discussing how Papa John’s chooses translation partners, Enright gives us an inside look at the company’s unique approach to in-country review (ICR). Papa John’s gamifies ICR, offering employees virtual cash for every error found.
Professional translators are facing increasing competition, from each other and from emerging technology that threatens to replace them. Forging long-lasting and financially beneficial relationships with localization project managers and language services providers is key to survival. Becoming the ideal translator is possible with greater communication, attention to detail, professionalism, and being proactive.
What if there was an easy trick to be more persuasive and more positive, just by changing your mindset and the way you phrase sentences? English speakers have the option to voice both a positive statement and a negative statement that convey the same meaning. For instance, “come to the restaurant on time” and “do not come to the restaurant late” both deliver similar messages; however, the connotation behind the former is much less negative.
A couple of days ago, I was flying between Biarritz and Paris on an Easy Jet flight and picked up their onboard duty-free catalogue and thumbed to the perfume section. Years back during the dawn of social media, I used to use MySpace with my brothers for one main reason: to make fun of perfume ads....