Translation

The power of positive language

What if there was an easy trick to be more persuasive and more positive, just by changing your mindset and the way you phrase sentences? English speakers have the option to voice both a positive statement and a negative statement that convey the same meaning. For instance, “come to the restaurant on time” and “do not come to the restaurant late” both deliver similar messages; however, the connotation behind the former is much less negative.

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The calculus of translation

I recently saw a beautiful book about Mercedes. It’s all pure, glossy prestige — 400 richly illustrated pages in German, English and French. But there’s a catch — a translation catch. The text begins with a story: Es ist der 19. August 1997, so um 9 Uhr vormittags herum. Die Verbindung funktioniert, auf der anderen Seite der Leitung Herr...

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Requesting test translations

So you’re looking to purchase translations and onboard a new language service provider (LSP). Why not simply request a test translation from several suppliers and select the supplier whose translations you like the most? With the latest estimates indicating that there are more than 27,000 language service providers operating globally, language buyers are attracted to test...

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Trust in the time of translation

Those of us in the language services business can easily forget that our job depends on solving a client’s problems. And who can blame us? We’re caught up in a whirlwind of diverse responsibilities. However, we lose sight of the client at our peril. The client cares not about our hectic work dynamic; our overburdened...

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User Experience Takeaways: Still Hungry for Localization Change

Readers of MultiLingual magazine will know about the “Takeaway” section towards the back of the publication. It’s a kind of bully pulpit-meets-12 Step meeting “burning desire” platform, along the lines of U.S. public radio station KQED’s Perspectives program. I have written a few MultiLingual “Takeaways”, and made other contributions, on user experience-related topics that frankly do my...

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Social network, meet social translation, meet semi-homemade

The networking site Facebook has launched a crowdsourced application, Facebook Translations, that “allows people to suggest translations and vote alternatives up and down,” says Doug Caverly at WebProNews. Caverly commented that the site was not working as of December 28, but that more than 800 people were reportedly involved in translating the site into Spanish,...

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One Iraqi translator’s dilemma

From The Hill Timmy – an Iraq we should let in By David Keene December 18, 2007 There are immigrants and there are immigrants, and a wise nation distinguishes between those it wants to keep out and those it welcomes with open arms. Unfortunately, however, we Americans don’t seem to be much good at making...

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