Tag: Branding

Things Are Looking Black For Boring Fridays Worldwide

“Sir, – Does Ireland have to still mimic everything the Americans do? We now have tiresome “Black Friday” retail promotions everywhere in Ireland.” A letter in the Irish Times of Friday, 25-November-2016 caught my eye. The correspondent explained what this “Black Friday” is, by way of her frustration: “The Black Friday retail tradition is, of course, the...

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Global Branding and those “Minority” Languages: Business Benefits

Superb article in the UK’s Guardian newspaper about the business benefits of branding using what are often snottily referred to as “minority” languages: Basque, Cornish, Irish, Welsh, and so on. Read it here: Let languages shout out your business benefits. Make no mistake, such languages offer a competitive edge for domestic and global brands. Using Irish (Gaeilge) for example drives a multi-million Euro market....

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The Art of Global Brand Localization: Ain't No McJob*

The McDonalds McMór (mór means big or great in Gaeilge ) burger’s introduction in Ireland has fallen foul of the local Food Safety Authority. It just wasn’t artisan enough for us Irish. It’s a good example of how global branding decisions need to “go local” but also include all of the stakeholders concerned. Notwithstanding, other elements of the introduction featured a local, eh, flavor....

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