Localization wasn’t exactly on anyone’s childhood dream job list. A firefighter, maybe. An astronaut, perhaps. But localization? And yet, here we are. We’ve shown remarkable staying power in this industry, despite its lack of glamour and abundance of hard work.
Over the decades, the industry has transformed dramatically — largely for the better. What began as a cottage industry now commands serious attention and investment. It is frustrating that many of us still need to justify our existence and value. But the truth is that we’re essential to global business.
Imagine if we disappeared — all in-house and external localization teams gone overnight, like The Last of Us, season 10. All localization expertise vanished. Zombie-like apps, products, and websites left unlocalized or half-localized, largely unusable beyond their home markets. International growth grinding to a halt. A nightmare, right?
But I’m optimistic. After years of more-or-less incremental innovations, we’re entering an exciting era — one that creates opportunities for localization professionals to elevate our standing wherever we work. Our expertise will become even more vital, not less.
And even more so because, in this sense, the variety of experts is another of our industry’s charms. Even the most well-connected among us have networks that are mere drops in the ocean of our industry’s true size. We might think we understand the industry through our connections — the people we know, speak with, and meet at events. But we’re only scratching the surface. The industry is far richer than we may sometimes realize.
accolades
- Libor inspires me as a leader, as he’s always the first to chip in and get things done. The corporate world would be a better place if more people had Libor’s levels of positivity and the same drive to really take people under his wing.
- Libor is always five steps ahead but never lets anyone stay behind. I am amazed by his focus, persistence, and dedication to what he does.